eMortgages & Customer Support: Bridging the Gap
The Big Divide Between eMortgages & Customer Support
Some of you may be living this—we only hear about it. One of the most frequent complaints about eMortgage technology vendors involves customer service and support, or lack thereof.
Too often, the support and attention lenders receive from their tech partners is far worse than they expected. So, what is causing this big divide, and how can lenders bridge it and get the service they deserve
Bureaucracy and empty promises are common…
A 2021 Forrester Consulting survey of B2B sellers and buyers found that buyers are 34% more likely to do business with sellers that master the customer experience. But while all survey respondents agreed that the most important traits of a good customer experience were trustworthiness and reliability, many B2B providers failed to deliver—and only one in four understood that making repeated mistakes can cost them a client.
When it comes to adopting eMortgage technologies, we find that one of the biggest causes of a poor customer experience is that too many providers are riddled with bureaucracy and make decisions by committee. As a result, lenders often receive mixed messages about what a technology provider can actually do. Worse, they find themselves waiting for technologies to be created or customized for their needs—which sometimes never happens.
…and accurate, useful information is not
In 2019, Gartner surveyed 1,100 B2B customers and found that nearly 90% of respondents say they are often presented with high quality, relevant information from B2B providers, but have difficulty making sense of it. More than half—55%—found the type of information they received made it difficult to compare other providers, and 44% found the information was contradictory.
We find this to be pretty common when it comes to eMortgage and document services. While they may come with great sales pitches, most solutions rarely live up to their claims. And because they aren’t getting accurate, easy-to-understand information, lenders often end up spending excessive time and wasting their limited IT resources only to achieve lackluster results.
How our customer service stands apart
Lenders have a growing number of options when it comes to eMortgages. But between growing regulatory oversight and a hyper-competitive housing market, they have enough challenges on their plate to worry about whether the vendors they choose will deliver.
That’s why we at SigniaDocuments pride ourselves on our excellent customer service. From the moment we start working with a prospective client, we provide only high-quality information about eMortgages and our eClosing and SMARTDocument® services in a way that makes sense. Our team has decades of experience in delivering digital mortgages and many are original pioneers in the space. They will ensure you have a complete understanding at every stage of the setup process.
We also provide flexible, customized solutions that empower our clients to implement eMortgages quickly and easily, whether it’s SMARTDocuments, full eClosings with remote online notarizations (RONs), eMods, or eVault and MERS eRegistry services. And there’s no bureaucracy here to slow things down—we offer direct access to company leaders, so we’re able to respond quickly to any client’s unique needs.
By the way, our parent company, Evolve Mortgage Services, has helped lenders with every component of the mortgage process for the past 30 years, from loan origination and pricing technology to underwriting, closing and due diligence services. Trustworthy, proactive customer service is baked into our DNA.
If you’re ready to experience what great customer service feels like—and take a giant leap forward on your eMortgage goals—give us a call at 1-877-7SIGNIA or email us at [email protected].
